Getting a clear understanding of the direct mail marketing laws in the United States will help you protect your company's reputation. These laws also protect consumers from unwanted mail. It will also make your marketing campaigns more effective.
Various laws protect consumers from direct marketing, as well as from fraud and misinformation. Some laws cover specific industries. Other laws are targeted at individuals, such as children. Keeping up with these laws will help you avoid penalties and avoid legal hassles.
The Telephone Consumer Protection Act is a federal law that restricts unsolicited telephone marketing. The Health Insurance Portability and Accountability Act (HIPAA) is a law that aims to protect patient records. It prevents businesses from using mailing lists from medical institutions. The Federal Trade Commission (FTC) is a governmental agency that regulates direct mail advertising.
Theft or Receipt of Stolen Mail Matter is a federal law that punishes people who steal mail. It is a part of Title 18 U.S.C., Section 1708.
The Health Insurance Portability and Accountability Act also restricts the use of mailing lists from medical facilities. It is a federal law that was passed in 1996.
The Drivers' Privacy Protection Act (DPP) restricts the sale of driver information and allows only law enforcement officials to use driver details. It also prevents direct marketers from collecting driver information from DMVs.
Various federal and state laws protect consumers from data privacy breaches. They also prevent individuals from soliciting personal information from children. Using a direct mail automation system can help you track receipts of mail pieces. You can also save time and effort by using opt-out options.
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